Privacy Policy

1. Effective Date

2. Information We Collect

2.1 Personal Information You Provide Voluntarily

2.2 Automatically Collected Device Data

2.3 Information Synchronized from Third Parties

3. Personal Information Sources

1. Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
2. Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
3. From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
4. From our partners or other third parties.

4. How We Use Your Information

1. Order fulfillment: Process checkout, payment, packaging and delivery, send tracking numbers, shipping confirmations and after-sales reminders;
2. Account management: Maintain your account records, save order history and favorite items for future shopping;
3. Customer support: Process returns, exchanges, order cancellation requests, inquiries and complaints, and respond to your messages promptly;
4. Website optimization: Improve page layout and product recommendations based on browsing data to upgrade shopping experience;
5. Marketing communications: Send emails about new arrivals and promotions, and deliver personalized product ads with your consent;
6. Security risk control: Identify abnormal logins, fraudulent payments and fake orders to protect your account and funds;
7. Legal record retention: Store data to meet U.S. tax, after-sales dispute and legal compliance requirements.

5. How We Disclose Personal Information

1. Authorized service providers
   
   
   We may share information with reputable third-party service providers who sign confidentiality agreements and assist us in website operation, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping.
2. Marketing partners
   
   
   We cooperate with marketing partners to deliver targeted advertisements based on your online activity. Our partners will process your information under their own privacy notices. Depending on your location within the U.S., you have the right to request us to stop sharing your data for personalized targeted ads.
3. With your explicit consent
   
   
   We may disclose information to third parties when you direct, request or authorize us to do so, such as for product shipping or social media login widgets.
4. Affiliated corporate entities
   
   
   Information may be shared within our corporate group, and all affiliates shall follow the same privacy protection standards.
5. Business transition events
   
   
   Personal data may be transferred together with business assets in cases of merger, acquisition, asset transfer or bankruptcy proceedings.
6. Legal compliance purposes
   
   
   We may disclose information when required by law or valid official requests including subpoenas and search warrants. We may also share data to enforce our terms of service, protect our legal rights, users’ rights and resolve disputes or prevent fraud.

6. Data Security & Data Retention

6.1 Data Security

6.2 Data Retention Period

7. Third-Party Links

8. Your Rights

1. Right to access: Request a full copy of all personal data we hold about you;
2. Right to correction: Update inaccurate name, shipping address, contact number or order information;
3. Right to deletion: Submit a request to close your account and erase all your stored personal data;
4. Right to limit processing: Request us to stop using your browsing data for targeted advertising;
5. Right to data portability: Obtain your structured personal data for transfer to other service providers;
6. Right to withdraw consent: Revoke your permission to receive marketing emails and behavioral tracking at any time.
   
   
   You may submit your rights requests via our support email. We will verify and process your application within the legal timeframe, and no extra fees will be charged for exercising your privacy rights.

9. Children’s Privacy

10. Cookies

1. Essential Cookies: Required for core functions including account login, checkout and payment; these cannot be disabled;
2. Functional Cookies: Record your favorite items and regional preferences to enhance website usability;
3. Marketing Cookies: Track your browsing activity to deliver personalized dress new arrivals and discount promotions.
   
   
   You may reject or clear cookies through your browser settings. Disabling cookies may cause partial website features to malfunction.

11. Changes to This Privacy Policy